• Chong Wee

    About the author

    Digital Marketing Strategist

    Introduction to the fundamentals of Website Ranking

    Have you ever wondered how websites are ranked in search engines? Well, the first thing that comes to your mind would be popularity and the amount of traffic the website receives on average where the search engine algorithms would determine which website is best to be ranked on the first page of their search engine.

    However, there is more to it, and that is through Search Engine Optimization (SEO) which is the highly used method in digital marketing to boost a website’s ranking on the search engine. SEO is aimed primarily to increase a website’s rankings on a search engine’s results.

    This kind of strategy or method has been used for many years already by digital marketers and web developers to make sure that the website they have created for a certain business, brand, organization or group will be easily noticed by people aside from the conventional way of promotions and advertising.

    Also, this is an effective way for businesses who want to achieve effective marketing in the digital world and in order for them to increase their site’s traffic and convert it to customers in return will become a key factor to their sales and revenue growth.

    If you would notice, search engines primarily present you, the user a vast of information of the keyword they input on the search tab. It provides the user with an unbiased result for information purposes in a faster, more accurate and convenient way.

    How does SEO work?

    SEO works by producing contents and posts that are relevant to the main website through the utilization of keywords which are used by search engines to determine the volume of information and traffic it created in order for it to be ranked higher in the search engine. This is some sort of a metric for search engine on how in-demand that site is based on the content, posts and keywords used that is relevant on the website and these keywords are linked to the landing page of the site which tremendously increases the traffic of it. It provides all of the relevant information like contents, links to separate websites and contact details to the search engine consistently, rapidly and in huge numbers in order for that specific site to improve its rankings in the search engine and reach the first page of the search engine.
    Through efficient analyzation of the data, SEO enables the proper arrangement of the data in just a few tweaks compared to conventional advertisements which are very costly, time-consuming and full of uncertainty.

    According to tech experts, there is about sixty percent of the entire traffic of a particular website represents organic traffic which is a direct result of how SEO works and functions. SEO is primarily built to produce organic search traffic in order to improve more leads coming from the organic traffic for the website. organic traffic comes to your website from unpaid sources or researches like the Google search bar, Bing, and Yahoo which tremendously plays a huge role in the success of your business and your website.

    It is very effective because it incorporates components like H1 tags, backlinks, permalinks, keyword density, content and the website meta description which are used in producing relevant information through posts, articles, content, and other stuff that can help boost a website’s ranking in the search engine.

    How important is organic traffic in website rankings?

    Speaking of organic traffic, it has two different types, the real human traffic, and the non-human traffic. Now, the real-human traffic is the one that is paid traffic where the website benefits from the number of clicks from the other sources like the automated machines. For instance, in PPC or Google Ads, a lot of people are using software to increase the number of clicks to attempt to earn more from the traffic.

    On the other hand, the non-human traffic does not depend on the conversion rate to profit or earn income from it which makes the strategy of SEO more effective and essential because of its ability to draw real traffic to visit a site that helps the permanent ranking of it in search engines.

    Speaking of permanent ranking, this is the number of visitors that come from the paid traffic which determines if the website deserves to be on the first page of the search engine which is highly used in many brands, businesses, and corporations in the digital marketing scene.

    But still, it does not mean that when you have organic traffic keeping your business on the rankings of a search engine, you will compromise the quality of your website because of complacency. You should always uphold the importance of quality content in your site to keep your visitors engaged, interested and interacting with it.

    If you want your website to be found on Google, it needs to appear high in the SERPS (Search Engine Results Pages)

    The majority of Search Engine Traffic goes to the top 5 results.

    How does organic traffic affect business?

    Another aspect that makes organic traffic important is that it is a proven reliable source for market sharing. Most of the people who check online usually read reviews or watch videos of product and service reviews and ratings before they decide to buy the product.

    If you would notice, a lot of websites get traffic from different sources, particularly from social media to paid ads, to affiliated links, and other sites just to mention a few, and what makes it very interesting is that even though that you are spending or investing with organic traffic, it is still one of the most beneficial and effective ways to generate traffic and boost your site.
    For those who are not familiar with organic traffic, it is actually your site’s traffic which is the result of an unpaid promotion. The best example for it, if there is a site visitor that clicks on it via a search engine’s result or a link that you found on a social media platform that you clicked and will direct you to the site itself.

    Indeed, SEO is a very effective strategy, but it won’t work without proper execution, proper people to work behind it and the funding to keep your machinery working and keep your site at the rankings of search engines.

    Resources to learn more about SEO


    We hope you enjoyed this article. If you want a head-start with on-page SEO and have your website or landing pages make the right impression, check out SEO Agency Malaysia 


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