6 SEO Tips to Improve Your Online Presence in 2019
Your business needs all the help that it can get in order to improve your online presence. 2019 is going to be a challenging time both for small and big businesses because everyone is now aware of what the internet can do for their companies. Getting found online is crucial for your business. This is why company owners are taking the advantages of technology seriously because they know that this can greatly help with their growth.
Increase Your Online Visibility With These Easy Tips
Search Engine Optimization (SEO) is a very important digital marketing strategy. This is the process of making sure that your business is on the top of the search results when consumers use keywords that are related to your business. Here are some simple yet very effective tips with SEO Malaysia that can help improve your online presence this 2019:
Find Your Target Keywords
If you figured out your target keywords, then you are on the right track. This is one of the most important factors to consider when you are just starting SEO on your website. Use your brand terms, services terms, product, or even your business competition terms in order to find your target keywords. What is the keyword that you think can lead your user to your website? That is your focus keyword!
Your Meta Description
Never forget to edit your meta description. If you wonder what this is, it is the brief description that you first see on search engines. In short, this tells what your page or site is all about.
Images Should Be Optimised
Pictures can say a thousand words. This is why to make your website attractive and appealing to your visitors, the photos that you upload can say a lot of things about your brand. Still, it is important that you do not forget to add alternative text on these pictures. Why not use your focus keywords too! Remember that search engines will not be able to read images, but they can detect text.
Blogging Is Important
If you have a blog, make sure that your posts are optimized. Facts reveal that 60% of businesses have blogs. If you are able to provide fresh, relevant, and updated content, it can help boost your website rank and you can be noticed easily. However, it is important that you create original and high-quality posts, avoid duplicates. Say if you have old posts, update them and make it new. Be concise with your sentences, about 20 words. Long paragraphs scare the readers away.
The Importance Of Internal And Outbound Links
These links can be a huge help in improving your SEO. The internal links lead your site’s page to another as long as it’s in the same domain. It connects your content and will allow search engines to identify the structure of your website. The outbound links, on the other hand, lead to another domain. For example, if you link a word or phrase that is in your page into an outbound link, it will help the search engine understand that your niche can help improve the quality of your site.
Sites that are mobile-optimized is most preferred, even by Google. It will not only make it easier for your guests, but they tend to show frequently on search results. There are instances that Google penalizes sites that are not mobile optimized.
The tips mentioned above might be simple and a ‘no brainer’ but they are the ones that are frequently taken for granted. If you follow them, it can make a huge difference with SEO Penang, especially when it comes to your online presence. Always remember that Google values websites that can provide the optimum user experience.
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