• Chong Wee

    About the author

    Digital Marketing Strategist

    5 Advantages Of A Responsive Design For Your Website

    These days, businesses have already used the Internet to their advantage. If you happen to be an online business owner, it is important to incorporate your website with a responsive design that creates a better and more responsive website. In return, having that kind of online portal can keep up with the strong online business competition. It can reach out to your valued customers, speed up the conversion rates, and most of all, having a responsive design can make the users and visitors happy.

    If the idea is still the first one for you, responsive design is basically a website development that optimizes a website to adapt to any kind of device’s screen and resolution for better viewing experience. For instance, viewing a responsive website through a phone can be comfortably done without zooming in or out. The idea of the design is becoming more significant now that most people are using portable devices like tablets and smartphones to access the Internet.

    On the other hand, a non-responsive website looks the same on desktop and mobile screens, but the website is smaller on phones which consume time to view and navigate.

    Now that we have established what a responsive web design does, here are five comprehensive advantages that a responsive web design can give to you and your online business:

    1. A design for mobile phones and tablets can reach more target audience

    It is already given that you want to take one step further in the online business competition, but one of the primary objectives of this website development is to have a web design that fits into the screens of portable devices. Once you achieve this, you will have a responsive website that is readily available to your target audience who are mobile or tablet users.

    Consider the trend that most people nowadays are smartphone users, so think of how they would respond when they view your website without hassle. As much as possible, stay connected with your customers and make their visits worth their time wherever they may be.

    2. With more visitors, conversion rates, and sales increase

    You welcome and communicate with your clients through your website when you do an online business. That’s a given fact. Once you optimized your website that can easily be viewed using any device, you will have more visitors.

    The consistency of your website’s good performance is also a big bonus to gather a number of visitors. With more visitors, the conversion rates and sales will increase since they are now familiar with the twists and turns of your website.

    3. A plus for SEO and a push for online visibility

    There are debates whether a responsive site is a good ingredient in Search Engine Optimization (SEO) or not. Google does recommend this practice but does not give more consideration to other websites that do not have responsive design.

    But, in some cases, having a responsive website is favorable in SEO since the SEO techniques (even the unique content) you apply in your desktop are directly applied on the mobile version. Since it is SEO, you will have higher rankings when it comes to mobile search. Your online visibility will also be affected positively, making your website more visible and searchable in search engines.

    4. Time and cost cuttings on website management

    Time and cost are spent less when responsive design is integrated into developing a website. It also offers consistent and uniform design for all devices. Managing the responsive site is much easier since it maintains the performance of a single site for all types of devices. Furthermore, there is also one administrative interface to monitor and optimized, so it’s going to be less headache for the developers and administrators.

    5. An experience in offline browsing

    This is a technical aspect of a responsive website. With the help of the design along with an offline searching feature HTML5, website owners can deliver content to their audiences using various internet-capable gadgets. Enabling HTML5 allows every user to access the content even without the Internet.

    For the conclusive point…

    Online businesses have gradually taken over the phase of mainstream businesses. Almost everything has an online counterpart. The main goal of responsive design is to let you (as an online business owner) to keep up with the trend. Since almost everyone owns a smartphone, it is an advantage to be accessed through mobile internet easily. Selling, promoting – you can do all these things while keeping track the website’s conversion rates, sales, and traffic with a responsive web design. It’s going to cost a certain amount, but the effects will surely be paid off.


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